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PRINT RUN
70,000 copies
FREQUENCY
Quarterly; June (1st issue), September, December, March
DISTRIBUTION
All the shops in the Io Bimbo chain offer this magazine to their clients free of charge.
Currently, there are 110 Io Bimbo shops well distributed throughout Italy; there will 115 by the end of 2009.
Io Bimbo Magazine is for both expectant mothers and any other women however involved in the birth of a child.
The magazine has 128 pages plus the 115gr. gloss cover.
The content and columns are written by specialists, nutritionists, gynecologists and psychologists. Special attention has been given to communication with clients; there is a question and answer area that deals with the most recurrent issues. There is also an area with photographs of babies.
A special section has been dedicated to the new developments in the field and the companies that have made them, including in some cases, mothers’ comments and those of the experts.
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