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PRINT RUN: 100.000 copies
DISTRIBUTION: 75.000 copies
CIRCULATION: In The World is sold at news agents and can also be found in the 4/5-star hotels in Milan, Rome and the hotels of the Ferragamo Group of Florence
LANGUAGE: Italian
DATES OF PUBLICATION:
February
March
April
May
June
July/August
September
October
November
December/January
IN THE WORLD is a highly modern monthly that brings together the concept of “the outdoor life” and wonderful articles on travel.
Thanks to the high quality photographs and the top-class page layout, IN THE WORLD is a magazine both to read and to collect.
The sections range from the sort of exclusive articles on hospitality, ecology and environment in “In Places” to the precision section “In Time” to the variety offered by “In Style” (what’s in vogue, fashion trends, accessories).
Articles on cars and the yachting world alternate in the sections on leisure time, sport, technology, wellbeing and indulgences (weekends, horses, Wi-Fi, Spirits&Co, Shopping).
Even more: a creative section hosted by Lorenzo Marini, the curiosity corner in “In Side” by Luigi Bacialli and the “Superpartes”, letters from readers under the auspices of Luciano Di Fazio.
TARGET
Readers belong to the highest segment, according to a survey by Eurisko.
They are from the middle-upper class, aged between 30 and 65 years old.
They have a strong inclination towards consumption and an interest in
travel, new fashions and the good life. In terms of culture, education
and financial means they also belong in the middle-high bracket and
have a dynamic, sporty, sociable lifestyle. They are more interested
in being than appearing. They perceive wellbeing in a broad
sense (beautiful home, elegance for themselves and the
people who surround them, unique travel, gastronomy,
health and books).
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